South Africa’s Leading Pork Producer Leverages Heidelberg Investment for High-Tech Efficiencies
With the official launch of the Heidelberg Factory Extension in mid-February, Eskort, the top pork producer in South Africa, has increased its...
MetropolitanRepublic wins the Eskort account
MetropolitanRepublic has been awarded the account for pork product brand, Eskort. The brand says that after almost two decades of working with one agency, its marketing team, led by group marketing manager Marcelle Pienaar, went to market with a list of requirements, looking for an integrated agency with strong FMCG and food experience.
According to Eskort, it found what it was looking for at MetropolitanRepublic. “MetropolitanRepublic’s team proved to us not only their passion and understanding of the category of pork but offered deep insights across our c
omplex target markets. They’re always cognitive of the challenges within our core market as well as our growth markets,” says Pienaar.
“They really got under the skin of the category, the consumer and the brand, and the Eskort team is fully confident that the agency will deliver the mutual vision of becoming a desired and consumer-relevant brand,” Pienaar adds.
MetropolitanRepublic founder and owner, Paul Warner, says Eskort is a brand that is firmly rooted in South Africa’s food culture and evokes strong memories of family and friends sharing meals.
“If there is any one single characteristic and attribute of a brand that provides a sustainable competitive advantage, it is heritage. It’s time for this modern heritage brand to take its rightful place at the head of the dinner table,” Warner says.
This post originally appeared on: https://www.mediaupdate.co.za/marketing/149339/metropolitanrepublic-wins-the-eskort-account
View more
Eskort brings mealtime solutions to the Eskom table
Power outages remain a significant challenge for hard-pressed South African households, particularly when it comes to providing a tasty, affordable...
The 2023 Liberi wine project is here!
The Liberi wine project, now in its third year, is an Eskort initiative in collaboration with Saronsberg. The project seeks to combat poverty in South...
Three smart shopping tips for picking heart healthy pork
Latest Statistics South Africa figures show that nearly one in every five South Africans suffer from diseases of the circulatory system such as heart...
MAPHA R5
The Eskort Mapha initiative was launched in response to the rising hunger crisis that affects underprivileged children in South Africa. This...
How enjoying pork saves vultures
Our farmers at Walt Landgoed recognise the significance of responsible farming practices and the impact they have on the environment. Walt Landgoed...
Look at that. Still works.
#EskortOriginal It seems our recent campaign landed us in some hot water. So much so that a ‘little birdie’ asked us to change it. So we complied....
Eskort Viennas are boasting an exciting new look
Eskort is thrilled to announce the launch of their exciting new packs across their delicious Vienna range. The objective of the new pack innovation...